Our Market
And How We Reach Them

VI. Our market for NAYSI web site:

How we spread the word about www.NAYSI.com:

• List www.NAYSI.com descriptors with hundreds of web search engines
• Mail Sport Scene to national youth sport leaders two times per year
• Provide complimentary copies of Sport Scene upon request for key meetings
• Classified advertising in publications like USA Today
• Display advertising in youth service organization publications of Youth Today, YBOA and PONY Baseball - Surf the net's search engines for other sites
• Email and fax free samples of Ask Jack stuff to reprint in "their" organization's publication
• Youth groups and service agencies have reasons to sign on to www.NAYSI.com. We target them and we help them. They receive our promotional literature periodically, and they read complimentary copies of Sport Scene.
• We market to, mail Sport Scene to, send PSA’s to, provide services for, and advertising in the publications of many youth sport organizations like:

AABC, AAHPERD, AAU, ABC, AYF, AMA, AYSO, Bobby Sox Softball, Boys Clubs, Boy Scouts, Boys Town, Camp America, Crosspoint, Dixie Softball, Educacion Deportiva Internacional, FIBA-CIM, Girls Clubs, Girl Scouts, ICHPER, ISIA, Little Dribblers, Little League Baseball, National Council of Youth Sports, NBL, NCAA, NFSHSA, NJCAA, NJTL, NRPA, OSU, Pony Baseball, Pop Warner Football, PSU, Putt-Putt, RISE America, SAY Soccer, SFU, Sport Scene subscribers, USABA, USA Baseball, USA Field hockey, USA Ice Hockey, USA Softball, USA Volleyball, USA Wrestling, USOC, USPTR, USTA, USSA, USSSA, US Youth Soccer, WIBC, WSF, YABA, YBOA, YMCA, Youth Today, YWCA . . . plus,

• We target with PSA’s and Sport Scene, the big time media like: ABC, AP, CBS, Cleveland Plain Dealer, CNN, Columbus Dispatch, ESPN, FOX, Kernersville News, Knight-Ridder, NBC, The Sporting News, Sports Illustrated, UPI, and USA Today . . . and,
• We target corporations like the really huge national and international companies that profit from youngsters, plus sporting goods manufacturers as well as other businesses
• And www.NAYSI.com receives recognition and publicity when we are sought after for our authoritative opinion and views such as:

• Interviewed on 1/12/98 about the new NAYSI web site for my hometown newspaper, the Springfield (Ohio) News-Sun

• Interviewed on 12/18/97 for a short "What’s New" piece for the Sporting Goods Dealer

• Interviewed on 12/19/97 for a forthcoming article in Women’s Life

• Mentioned as an important resource in a November 1997 article in Better Homes and Gardens

• Interviewed on 11/3/97 by Public-Private Ventures for a Reader’s Digest study of training programs offered by youth sport organizations

• Active participant in KidsCampaign on line discussion group

• Exchange links with other web sites

• Listed annually in numerous directories such as: National Council of Youth Sports, The Sports Address Bible (available through the NAYSI Resource List for $24.95 plus $3.50 shipping), and the Directory of American Youth Organizations.